Website & Social Media Style

Our website and social media channels signpost research and explain evidence, maintaining objectivity by avoiding party or personal references.

Labelling and links
Posts are labelled Research, Briefing, Opinion or Press release. We link to primary sources where possible.

Headlines and tone
Headlines state the topic and the claim neutrally. Commentary appears in the thread or article, not in the headline.

Corrections
We correct inaccuracies and note updates in‑line.